Hate the Living isn’t about hating people—it’s about hating the way of the world. In a society obsessed with conformity and terrified of death, we reject the script. Every day brings us closer to the end, but that doesn’t scare us. What’s terrifying is not pursuing truth and failing to live authentically while we’re here.

The Hate the Living name pays homage to The Misfits—the ones who never folded. They embodied what it means to build something real, an empire forged in DIY grit and ruthless authenticity. They remain timeless because they never tried to be anything other than themselves. That is our North Star.

We don’t design for an age, a trend, or a category. We create for those who share our mindset—those who refuse to be molded, who push back against the empty and meaningless, who live by conviction instead of compliance.

We are not for the weak. We are not for this world. We are Hate the Living.